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June 2018

Plain packaging fails to show efficiency in reducing smoking rates

By In the news

A recent study published by independent polling company Kantar TNS shows that plain packaging has not had a measurable effect on smoking prevalence in the United Kingdom. Less than a year after its introduction, the government must now acknowledge the failure of this widely unpopular measure. The study reveals that a clear majority of UK citizens (65%) believe that plain-packaging has failed to deliver results and constitutes a poor allocation of budgetary resources. Initially introduced in Australia in 2012, the policy has never been shown to have any impact on smoking rates. Read More

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